Telenovelas In Search Of Broadcasting
25 July 2009
Alta Montaña, Chica vampiro, Curvas de amor, Flor Latina, Resonant Tv, Salvador, Soñada, Think Tank
(Ir a la version en español)
Many times, we associate the big telenovelas production companies to the channels that broadcast them. But it’s not always like that. There already exist in the market many production companies that develop telenovelas and sell and distribute them to different television channels, like Fonovideo, Venevisión International and the Argentineans Dorimedia, Cris Morena Group or Pol-ka.
We’re also seeing the birth of many channels thanks to the different platforms that receive the TV signal, like the digital television (DTV), cable TV and other systems like satellite.
The growth in number of TV channels could be one of the reasons to justify the building of new production companies and distribution companies during this year, which announce in their catalogs telenovelas and formats for their development and production.
These production companies have started to promote their catalogs as well as their ideas and scripts, which they have totally ready, so that the channels gain interest and their idea can be produced. There are very interesting projects, although we don’t know whether everything that is announced will see the light someday.
I don’t know whether you do or not, but personally I love watching movie trailers, even if I never get to see them (in some occasions by watching the trailer or the promo we have enough), that’s why we adore gossiping in these production companies, as well as watching the pilots and the synopsis they present of ‘possible’, we repeat, ‘possible’ telenovelas. In some occasions is like leaving a candy on a school’s door because the pilot might be very good but it might stay as what it is, a mere project forgotten inside a drawer. It makes you feel like doing a piggybank all together so that they realize the project. So at least, they should let us do the actors’ casting!!!
Some of the production companies that just saw the light and which are promoting their products are:
- Flor Latina Entertainment Group created by Silvana d’Angelo and Pablo Bossi. Their catalog distributes other formats of entertainment apart from the telenovelas. They also distribute telenovelas which have already been broadcasted like “La Baby Sitter”. Currently, they’re recording “Alta Montaña”, an Argentine-Spanish coproduction of which a pilot was made for the presentation of the idea, but a new casting was launched and the shooting already started.
- Resonant TV, created by Gonzalo Cilley, launched the trailer from his first development “Soy Tu Musa”, a telenovela with a teens’ profile written by Walter Ferreira and Sofia Izaguirre, who have been part of the scriptwriters’ staff of “Rebelde Way”, “Chiquititas” and “Floricienta”.
Argentina, Venezuela and of course Colombia too, have joined this production fever. The company Televideo has created its own ideas production company, Y Punto Producciones, which put an eye on Marcela Citterio, renowned Argentinean writer and creator of “Amor En Custodia” and “Patito Feo”.
The author is now writing two telenovelas, “Chica Vampiro”, which according to its synopsis on its website it’s ‘A captivating love story that shows romance, action, sensuality and suspense. Created over the magnetic power of the musical genre, the adventures of our protagonists, Daisy and Max, will interweave by means of catchy songs and wonderful choreographies’.
The other idea the Argentinean author is writing about is “Salvador”, the story of a boxer who becomes a Latin lover.
The same production company has another project in its catalog, “Curvas De Amor”, of which we’ll tell you just a little so that you give your own opinion whether you would like to see this project come true.

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